Survival of Quality Content


In contemporary digital society content is difficult to monetize because we see large international players such as Google and Facebook functioning as content portals and we see a mobile culture where devices are customized and ads therefore intrusive. How does quality content survive in the digital society? Do users want to pay for content, what kind of content, and does that correspond with the content we as a society need?

More on this Grand Challenge


Fake news is trust hacking and a threat to companies as well as democracy

2018.05.18 | Survival of Quality Content, DATALAB

Fake news is trust hacking and a threat to democracy and companies

If the consumers lose their trust in the institutions, as a result of fake news, it will also affect their trust in private businesses.

Bestseller, Group G - On the Road with Jack & Jones

2018.05.16 | Survival of Quality Content, Digital Society

Highlights from MSA Student Hackathon 2018

90 4th semester students at Media Studies has participated this year’s MSA Student Hackathon finals with cases from Jyllands-Posten, Bestseller and Bloggers Delight.

Survival of Quality Content - Project

2018.02.15 | Survival of Quality Content, Digital Society

Survival of Quality Content – Study Project

A group of MA students have made a video to communicate the grand challenge of providing and accessing quality content online. Go and have a look.