DATALAB – Center for Digital Social Research was formally established in 2017, but has worked as an interdisciplinary research group for several years. It has a background in social media data retrieval and analysis and has formed a backdrop to the development of the software tool Digital Footprints used by researchers worldwide to retrieve data from Facebook, Twitter and Instagram.

Today, the center conducts research in many different aspects of behavioural data within several areas. A special focus is brought to the social effects of automated data processing as well as to the social adaptation of automated data systems.

Besides having an affiliated international network of researchers from respected universities outside Denmark, DATALAB has a corporate and research network called Digital Society which includes a number of business partners including public bodies and private companies.